Event Strategy

Build a master plan for your entire events portfolio

15%

15% of marketing budgets are being allocated to events — the second highest expenditure line item.

American Express: 2024 Global Meetings & Events Forecast

Strategy Services

  • Attendee Profiling

  • Audience Acquisition

  • Competitive Research & Analysis

  • Data-driven Insights

  • Experience Design

  • Growth Strategy

  • Innovation

  • Journey Mapping

  • Event Measurement

  • Portfolio Planning

Maximizing ROI of your investment

We take a holistic approach to event planning, researching and analyzing with neutrality and objectivity, so we can respond to changing audience needs using our continual improvement framework.

  • • Audience Profiling

    • Workshops

    • Stakeholder Interviews

    • Event Audits

    • Desk Research

  • • Industry Standards

    • Best Practices

    • Competitor Analysis

    • Agency Insights

    • Specialist Knowledge Share

  • • Emerging Futures Research

    • Sector Trends x Market Context

    • Market Opportunity Analysis

Ready to get started?

Book a discovery call with our team to fully uncover what success could look like.