Hello World. It’s Nteractive 2.0
by Neil Evans, Nteractive Co-Founder & Managing Director
Hello World, we had a glow up.
Rest assured, the relationships we covet with our clients, how we approach collaboration, and the familiar faces who make all the magic possible—none of these things have changed. The deep love of and respect we have for creativity, along with the passion we harbour for the events industry prevails. Albeit with a bit of a makeover.
This year we celebrate the 14th anniversary of Nteractive, yet in many ways, it feels like we’re only just getting started. We’ve had a front row seat in helping shape the next wave of innovations being introduced across the industry, guiding our clients with strategies for how they best adapt to this transformation in a meaningful way.
Nowhere has this change been greater felt than in the context of technology application, and how it’s made it possible to deliver a seamless, connected user journey. Collectively, we’ve used our experience and foresight to reimagine what it means to experience a brand moment. Whether this has involved finding new ways to bridge in-person live events to digital brand experiences, streamlining attendee engagement with personalization and context, or connecting people together through immersive experiences that transcend location, it’s in large part thanks to the passionate people who architect these ideas that we’ve been able to enhance the event user experience.
All of it is welcome. Without innovation as a forcing function, we run the risk of taking our clients for granted. As much as we agree that experiences should evolve to continue to delight audiences in unexpected ways, the core of what we do has and will remain the same throughout: being architects of experiences that drive lasting brand value for our clients.
It would be remiss of me to not look back at what I’ve learnt from this experience. As trite as it may sound, my observations from this period led me to the conclusion that it takes tremendous grit and tenacity to build a business. Yet, the efforts of founders alone are never enough.
Collaboration—with our people, clients, trusted suppliers, venues, and all the partners we rely on across the ecosystem—creates the essential framework necessary to be able to translate our vision into something that connects with audiences. Without engaging with other passionate builders who are united in their desire to deliver exceptional event activations, we cannot succeed.
Therefore, it’s fitting I dedicate this first post of our new blog to all of you – thank you. I’m humbled by what we’ve been able to accomplish together and the satisfaction of knowing we’ve done a good job in the process.
We created Nteractive because we believe events have the power to deliver transformational brand experiences. With the right formula, market visibility, and internal advocacy, events not only help build communities, they also enable our clients to earn trust, mindshare, and meaningful outcomes for the business.
Welcome to Nteractive 2.0