Extending Microsoft’s audience reach as part of a global event series
Project
Ignite UK
Sector
Technology
Nteractive has supported the delivery of Microsoft Ignite in the UK for several seasons. With a return to in-person events in 2022, we had an opportunity to rethink the event as a digital-first experience run simultaneously alongside intimately curated in-person events.
What We Did
Challenge
01
This digital-first experience was a unique approach requiring our team to fully re-imagine the Microsoft Ignite UK event. Balancing a strategic and creative lens in equal measure, an unconventional and innovative event was created in just 10 weeks from venue search to doors open.
Solution
02
We developed a fresh vision that incorporated the radical spirit of Manchester. As UK’s second largest tech hub, this allowed the event to reach new and underserved audiences while boosting brand love within the tech communities in Northwest UK and across the country digitally under an umbrella of innovation and dynamic change.
Impact
03
The most successful event of the Microsoft Ignite series drew attendees from across the globe, showcasing groundbreaking innovations and fostering invaluable networking opportunities.
48hrs
25
570
5.7m
In-person attendees
User engagements across social channels
35,000
Registered online guests part of the digital experience
Featured partners fully integrated into event content
Time it took sell out in-person registration
