Creating a vibrant and engaging Community Lounge
Project
nSight 2024
Sector
Technology
nCino’s annual conference, nSight, is designed to educate attendees through the sharing of knowledge, best practices and thought leadership, to drive revenue and foster growth in alignment with company-wide sales and marketing strategies. 2024 celebrated the 12th year of nSight at the Charlotte Convention Center in Charlotte, North Carolina spanning 3 days with 1,700 attendees.
What We Did
Background
01
nCino wanted to elevate the Community Lounge (aka Expo Floor) of their annual nSight event that more seamlessly integrated this element into the overall attendee journey and provided more ways for the audience to engage through strategically placed experiences that compelled attendees to network, learn best practices and explore latest industry trends and innovations from both first-party products and their partner ecosystem.
Challenge
02
In 2023 nCino nSight had moved to a new venue that provided more space than previous years which presented a few challenges: creating a space that did not feel cavernous and uninviting, integrating sponsors in a meaningful way, utilizing F&B more creatively and building experiences that would encourage attendees to view the Community Lounge as the hub of the entire event.
Solution
03
Working closely with the nCino event team, we began with a complete redesign of the floorplan with a village approach that provided an intimacy to the space to increase engagement and vibrancy. Enhanced wayfinding provided clear pathways to areas that engaged attendees in different ways with product area surrounded by adjacent partner ecosystem solutions. Product pods for smaller demonstrations, Lounge Live area for larger-size presentations and networking areas that allowed for both fun and games were strategically placed throughout. Thoughtful planning of F&B and event activities drew attendees into the Community Lounge and kept them engaged.
98%
90%
75%
90%
Of sponsor respondents rated experience 4 out of 4
Of sponsors achieved their goals
Respondents had valuable interaction with sponsors
Found nSight to be a valuable use of their time
Impact
04
Survey results showed an overwhelmingly positive response to the changes that had been made:
A few words from
our client
“Nteractive joined our nSight family after 11 years of producing the event and their success came from listening to our past learnings and collaborating with our team. Their respect for our knowledge and innovative ideas made it a joyful and instantly successful partnership.”
Marisa Roberge
Director, Global Conferences & Events
“Everyone on the Nteractive team had such deep expertise in their area or workstream that it made working together really easy and fun. It was exciting to see all of the suggestions and ideas that the Nteractive team brought to the table, and even when something was out of reach or out of budget for this year, there was always a mindset of future conference growth and opportunities we could revisit down the line.”
Shelby Keiser
Strategic Events Manager - nSight
