Unifying in-person events with a global enablement portal called ‘Storybook’
Project
Storybook
Sector
Lifestyle
When New Balance asked us to reimagine their global sales platform for a new generation of buyers, we took on the challenge to create an enablement portal that brought together the brand’s entire ecosystem into one resource hub.
What We Did
Challenge
01
Shifting buying cycles across the footwear and apparel sector had fallen out of sync with the annual sales meeting format. For New Balance, this divergence was compounded by region-specific buying trends, channel nuances, and expanding launch windows. While the brand acknowledged the ‘single moment in time’ events model was no longer fit for purpose, they still needed a launch platform and medium to communicate new season collections, product assortments, and supporting marketing stories.
Solution
02
When New Balance asked us to reimagine their global sales platform for a new generation of buyers, we took on the challenge to create an enablement portal that brought together the brand’s entire ecosystem into one resource hub. We created Storybook, a digital enablement hub to encapsulate the brand and its business direction through curated assets; event presentations, video interviews with senior leadership and product experts, downloadable "kit of parts" marketing playbooks for regions to create brand-approved experiences in their own spaces.
Impact
03
Best practice established with analytics tracking to determine most used assets across all geos resulting in new content ideas utilizing:
1
Central resource for cross-team knowledge share
36
Asset libraries for materials and presentations shared during events, with collaborative tools, best practices, campaign materials, product imagery and merchandise information
Nteractive won best B2B Experience in 2022 for our work on the New Balance Storybook at the Drum Awards.
