The resilient leader's guide to navigating the multi-cloud era
Project
Executive Summit
Sector
Technology
Since 2016, Nteractive has partnered with VMware to design and deliver their flagship executive level program in EMEA. VMware Executive Summit brings together the best minds in technology from across the region in an intimate and prestigious setting to engage and share their learnings.
What We Did
Challenge
01
In 2023, a truly exceptional year unfolded, marked by Broadcom's monumental acquisition of VMware, ranking among the largest deals in the technology industry. Amidst this pivotal moment and in a climate of uncertainty, we faced the challenge of designing and implementing a C-level experience slated to launch in the very same week as the deal's completion.
Solution
02
Over three days and four venues we created one seamless elevated experience that provided an environment that instilled confidence with the C-level suite of attendees. From Gaudi’s masterpiece Casa Batlló to UNESCO World Heritage site at Sant Pau, we created a networking and conference event with a bespoke atmosphere and ethos, where EMEA's top IT leaders felt inspired and confident to share ideas, network, and learn from one another.
Impact
03
The team exceeded benchmark targets, showcasing their exceptional performance.
91%
100%
16
90
Countries and 14 industries represented
NPS score
Increase in engagement throughout event duration
Attendance rate
